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Microblogging – a primer
Today we continue our primer series with a brief overview of microblogging. (Alas, I could not get it down in 140 characters.) Microblogging is a form of communication that allows users to send brief...
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Today’s bonus tracks
Our SmartBrief on Social Media editors come across so many fantastic articles in their search for the perfect daily newsletter, and we just can’t bear to let some of them go! Check out the fourth...
View Article7 tips for making customers your best advertisers
When considering customer experience, the best model is that of an hourglass, not a funnel. In a webinar hosted by Crowd Factory, Altimeter Group’s Jeremiah Owyang cited Joseph Jaffe’s book “Flip the...
View ArticleWhy paid media is essential in social marketing’s next phase
The first phase of social media marketing wasn’t really about marketing at all. It focused on amassing fans, and monitoring and responding to brand chatter. In phase one, organic or “owned” media and...
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